CRAFTING MUSIC FOR THE ADVERTISING WORLD, FIFTEEN YEARS AND COUNTING.
Scroll down into the world of sonic branding
When we consider the massive growth of voice assistants like Siri or Alexa, new social media based on sound like Clubhouse, upbeat projections on voice shopping, podcasts and streaming services — sound is becoming the main channel between brands and people.
Sooner or later, all brands need to develop sounds to represent them uniquely (like their visual logo does).
Know it or not, every brand already emits thousands of sounds daily, whether it’s from commercials, radio spots, apps or events. Even stores and customer care services have their own soundscapes. If all that ear candy stays true to the brand’s values, it strengthens positioning and greatly impacts consumer experience. But if sounds aren’t thought out, they become unintended noise that muddies the relationship.
With SOUNDTRIP™, our exclusive Sonic Branding process, we can strategically align sound expressions to enhance the brand experience across all touch points.
SOUNDTRIP™ is the result of many minds: two of the world’s most influential planners, a multi awarded strategy and Creative Director with 10+ years in killer ad agencies, and the musical craftsmen here at Papamusic.
We are Papamusic
Over the last two decades we’ve been working for the most powerful advertising markets including USA, Europe, China and Latin America and for brands like P&G, Unilever, Coca-Cola, Pepsico, Nike, Adidas, McDonald’s, Burger King, Mercedes Benz, Audi, Comcast, Sprint and many others.
With fully equipped studios in Buenos Aires, NY and LA – via our partnership with trailer music wizards Safari Riot – we offer a unique approach blending top tier creative direction with sonic-branding analysis, to produce best-in-class audio solutions for a global clientele.
We are quality and craft-obsessed. Our music has been awarded at every prestigious advertising festival around the world, including a Gold Cannes Lion in Film Craft for Best Use of Music.
If you like what you hear, drop us a line at email@example.com
WE SPECIALIZE IN MAKING IMPACTFUL COVERS.